For many organizations, AI still sits in the realm of pilots and promise. Nogah Miloslavsky Hendler, VP of Product and AI at Commit, argues that this phase must end. Speaking at AI Week by Commit and Calcalist, she made one thing clear. Real AI adoption is not just about adding more people or tools; it is about building measurable efficiency into the core of how the business operates.

In her conversation with Noga Shachar Schleyer from CyberArk, Nogah outlined a disciplined, metrics-driven approach. For every AI use case, Commit ties the cost of implementation directly to expected savings and impact. This clarity reduces employee anxiety, aligns stakeholders, and helps organizations focus on high-value opportunities, from advanced customer service agents to streamlined sales enablement and content creation.

Yet frameworks alone are not enough. Nogah emphasized that AI transformation must be led from the top. C-level leaders need to understand that growth and efficiency are inseparable. Without leadership that is willing to engage with both the potential and the trade-offs, AI initiatives risk staying stuck in experimentation while competitors move ahead.

The bottom line is that the pace of AI-driven change is accelerating. The gap between organizations that adopt AI with clear ROI and those that hesitate will soon be impossible to close. The question is no longer if you will adopt AI, but how rigorously you will connect it to business outcomes.

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